Steve Jobs said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it” and he was right, sales is about people; building relationships, being honest and having decent conversations with prospects and customers - if you can’t build relationships with people you will struggle to sell. 

No matter how good you believe your product or service is, the truth is that nobody will buy it if they don't want it or believe that they don't need it. Understanding customer needs is at the centre of every successful business and the key question to ask is: do we fully understand what our customers want?

Robertson Facilities Management and Randstad are hosting a free networking event, "Developing a culture of service excellence" on Wednesday 28th June in Edinburgh, featuring sales and business development expert, Brendan Walsh. He will take you through how high-performing businesses develop their sales cultures successfully.

The session will cover how you can build positive relationships with your customers, which will help you to understand their needs before recommending solutions that will add value to their business.

You will find out how to achieve the most vibrant sales and service culture, have the opportunity to network with like-minded professionals, enjoy complimentary hospitality and views of the picturesque Edinburgh castle.

Register here to secure your place.

 

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